The father of the Lloyd was Carl Borgward, one of Germany’s more ambitious automotive entrepreneurs. His company now known as the Borgward Group produced cars of four brands, which were sold to a diversified international customer base: Borgward, Hansa, Goliath and Lloyd.
The Lloyd Alexander featuring a four-speed gear-box was offered, in parallel with the Lloyd 600, between 1957 and 1961. One difference visible from the outside was that the Lloyd Alexander included an opening hatch into the rear luggage locker, whereas drivers of the Lloyd 600 had to reach behind the rear seat in order to access the luggage locker.
